The Best Formula for Lead Generation.

Lead is generally generated if " Someone trusts you enough to provide their personal contact information in exchange of your offer."  

Lead Generation is an art and science of getting a person to give "YES". No matter how good you design your website and develop value-added content, if it is not generating leads -It is not a good work to be done. You need to build trust and confidence with every single lead that connects with your website.  This is one of the best strategies I have used for generating leads for my clients. Hope this would help you too.

The H.E.R Formula for Lead Generation:

                                       H - HABIT, E- EXECUTE AND R- REWARD.

HABIT and STIMULI:

Look for the common habits people have for buying or considering a product to buy.  For example, software vendors have these #10 questions in common when evaluating and selecting a #SaaS solution. 

Common questions asked for selecting and evaluating a SAAS product.

Try giving the questions raised generally. Remember, the question should be appropriately written in words exactly in their( buyer) words. For the above example, some of the most appropriate #QUESTIONS could be as follows:

1. What protection mechanisms and techniques are utilized in your data center?
2. What are the policies regarding your Data portability?
3. How is your service protected from disasters? 
4. What are the ramifications if you don’t meet your SLAs? 
5. What are the available support team or mechanism you profile.?
6. What are the hours of support operations & SLAs.? 
7. What is the subscription mechanism? 
8. Can I pay as I go? 
9. Can I get special terms with a long-term contract?
10. Can you give us some references?

Now, generate content around these questions that naturally attract the attention of buyers.

EXECUTE AND FILTER OUT THE NOISE:

Generating the content just around the questions raised will not work directly. You should provide answers by creating a stimulus that they are looking for interesting things around your content.

6 killer formulas for writing blog posts that drive traffic and convert new leads for your business.

Start building your content across the above 6 types of content. To elaborate, 

1. Product Tips  could be #How-To questions relating your product execution, usage, and special features
2. Case Studies could be the #success stories in the same industries. Remember, write facts, not stories. 
3. Industry news could be new technological innovations. Sometimes, it is good to appreciate the newborns. They could help us in #affiliating yours in return.
4. News & Stories is all about your own achievements. Just like any other film starts, you need to be in news to grab an opportunity.A controversy can create an opportunity to film stars but not for you.  So, be good.
5. Issues play a key role in grabbing the attention of many. Because we live in the world of problems and we are here to solve them. Any product or service is built for the sack of either decreasing the pain or to increase the pleasure. You pick both. You need to tell your ideal buyer about your #software product is prepared to decrease the pain points or increase the pleasures. 
6. Sweepstakes increase your #product #visibility. It keeps you update about your #ideal #buyer needs and requirement. Keep interacting with people of the industry to know the real time problems. Once the problems are known, you can then figure out the solutions through your product. 

REWARD, LIT THEIR FEELINGS

All your content piece has to whet your ideal buyers' appetite. All you need to do is to sell the prospect of your product or service Reward them with an offer to sell the sizzle of your product, not the stack by providing an appropriate call-to-action. For example, a "submit" on the button could be changed as "Get Quote Now"  which is telling your ideal buyer exactly the next big thing to do. Use an action word that matches the physical human actions.

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